Digital and Email Marketing Specialist

Land Intelligence is looking to hire an experienced digital and email marketing specialist to lead and manage all email marketing and marketing automation-related initiatives for the company and our various product brands.

This role will report directly to the Marketing Manager and will be a critical member of the team in driving lead acquisition, lead nurturing, and customer experience. You will work in a fast-paced environment for a growing SaaS company while leveraging leading edge marketing technology to drive Land Intelligence’s digital communication efforts.

Essential Functions

• Own and manage email marketing and its related technology
• Design, execute, and manage all nurture marketing email campaigns
• Work closely with Sales on the development of sales nurture campaigns
• Manage analytics and analyze and optimize all campaign initiatives
• Assist with all lead capture/forms development on the website and social media
• Assist with other functions such as landing page design and development and social media campaigns

Qualifications / Requirements

• Currently working with a major marketing automation or email marketing app (HubSpot, Marketo, Pardot)
• 1-4 years of email marketing campaign experience
• Strong knowledge of HTML
• CRM experience
• Technical proficiency in a wide array of SaaS applications and general web-based marketing tools
• Strategic and critical thinking abilities to design, test, and optimize high performance campaigns